What is moral
is what you feel good after.
Ernest Hemingway
Acting ethically isn’t always easy, but the ethical choice is nearly always obvious. We know without doubt what behaviour we’re proud of, and what we’d rather veil from public view.
Like photographs on film, the black or white of ethical issues are exposed when brought from darkness into light. That which we hide from plain sight will weigh us down and shatter us.
Ethics isn’t determined by written rules or standards. It isn’t external to us. Our ethics are determined by our internal gut response to the simple self posed question.
“Would we care if everyone knew what we chose to do?”
We’re our own inescapable judge and jury. With every act we hide from public view – we hand ourselves both judgment and sentence.
Forget corporate policy and stated rules of behaviour, an ethical person or company operates on a single principle… they’re proud to say, this is what we chose to do.
Our moral compass is really a sundial, it works best when placed in the full light of day.
Ethics are paraded by our chosen actions, not by signs hung up on corporate walls.
Technobility 